IMPACT — Projects — English

PARTNERSHIP — Projects — English

Integrated communication stories — from strategy to execution — where impact is measured and trust is built through every collaboration.

Integrated Marketing

Yakult Peach Launch 2026 is an IMC campaign introducing a new flavor to the Vietnamese market.

746K+ Social engagements

23.7M Total video views

280+ TikTok videos

114% of target — April

118% of target — May

131% of target — June

Government Affairs

Tap, Go & Play is a global Mastercard initiative promoting contactless payments, smart mobility, and modern urban experiences.

21M Footfalls on Bus

25M Footfalls in Metro

2.7M+ Customers reached by Saigon WaterBus

1M Customers reached through Mastercard Days

0,7M+ Customers reached by MexBuggy

2.500+ Tap-ins with Mastercard recorded

Integrated Marketing

“Plug In To Evolution” is an art-led IMC campaign that frames the green transition as a journey of renewal and transformation for Vietnamese youth.

3.2M social media views — Phase 1

25+ press articles — Phase 1

More work