WHERE INTEGRATED SOLUTIONS
BECOME IMPACTFUL — Services — English

TAJ Vietnam is a full-service agency with 15+ years of experience connecting global brands with local markets. We work as a trusted partner – supporting clients from strategy to execution to achieve their core objectives.

Four integrated disciplines — IMC, government affairs, PR, and events — delivered as one accountable team from strategy through execution.

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ONE-STOP SOLUTIONS FROM STRATEGY TO EXECUTION — Services — English

Government Affairs

Regulatory Advisory
Government Relations
Strategic Advisory
Policy Advocacy
Stakeholder Engagement

Integrated Marketing Communications

Brand Strategy & Positioning
Integrated Campaign Planning
Creative & Content Production
Digital & Social Media
Media Planning & Amplification

Events

Strategy & Creative Concept
Experience Design & Production
Management & Operations
Brand Activation & Engagement
Government & Corporate Events

Public Relations

Communication Strategy & Counsel
Media & Press Relations
Content & Storytelling
Reputation Management
Crisis Communication Advisory

OUR APPROACH

FROM STRATEGY
TO IMPACT

Our end-to-end approach moves from strategy to impact.

Strategy

Business & Communications Objectives
Target Audiences & Key Segments
Key Barriers, Tensions, Unmet Needs
Success Definition & Core KPIs

Creative

Core Insight
Big Idea
Key Messages & RTBs
Creative Platforms & Hero Assets

Planning

Channel Mix & Role of Channels
Touchpoints & Content Ecosystem
Timeline & Phasing
Budget Allocation
Roles & Responsibilities

Evaluation

Measurement Framework & Tracking Plan
In-Flight Optimization Signals
Performance vs KPIs
Learnings & Insights

Target impact

Business Impact Delivered
Communication Effectiveness
Audience Response & Behavior Change
Results vs Agreed Objectives

FOUNDATION

LOCAL INSIGHT, GLOBAL EXCELLENCE

PROCESS

International-grade process, locally flexible

Listen, solve, deliver. Clear governance and quality control throughout.

FACILITIES & TOOLS

In-house studio & production

In-house production infrastructure, plus social listening and real-time monitoring.

EXPERTISE

Local media insight

Deep understanding of Vietnam's media ecosystem and a nationwide network.

PEOPLE

One team from strategy to execution

Strategists, communications leads and creatives grounded in local culture.

TRACK RECORD

SELECTED PROJECTS

Results in the field. See the full list at Projects.

Yakult Vietnam – Yakult Peach Launch, 2026

Integrated Marketing

Yakult Peach Launch 2026 is an IMC campaign introducing a new flavor to the Vietnamese market.

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WHERE INTEGRATED SOLUTIONS BECOME IMPACTFUL — Services — English