KEY EXPERT 1 - TEAM LEADER

JOB DESCRIPTION: STRATEGIC COMMUNICATION AND CAMPAIGN LEADER

Location: Hanoi, Vietnam

Job Type: Full-time

1. JOB SUMMARY

We are seeking an exceptionally qualified Team Leader – Strategic Communication and Campaign Lead to direct, coordinate, and execute large-scale, high-profile multimedia communications campaigns in Vietnam. This role focuses on providing overall strategic direction, supervising cross-functional creative teams, overseeing content production workflows, and leading strategic partnerships with key stakeholders (including KOLs, artists, press outlets, and agencies) to drive impactful campaigns, specifically targeting youth audiences. 

2. KEY RESPONSIBILITIES

• Campaign management: Develop detailed plans, execute, and oversee communications campaigns end-to-end (from concept to completion), ensuring strict adherence to timelines and budgets.
• Content production coordination: Manage production workflows for multimedia assets, including videos, podcasts, digital content, graphic designs, and other promotional materials.
• Partnership management: Establish and nurture relationships with press outlets, influencers (KOLs), artists, creative agencies, and digital communities across Vietnam.
• Team supervision: Supervise and guide cross-functional and international creative/communications teams to ensure strict brand and messaging consistency.
• Planning & Optimization: Formulate media placement strategies, drive audience engagement, and track campaign KPIs based on real-time data.
• Reporting: Analyze audience reach, evaluate campaign impact, and deliver regular performance reports to key stakeholders.

3. REQUIREMENTS & QUALIFICATIONS

3.1. Education & Language Proficiency

• Education: Master’s degree in communication, advertising, marketing, public relations, media, journalism, or a directly related discipline. Or Bachelor’s Degree in the above-mentioned disciplines or directly related disciplines, plus additional relevant professional experience of at least five (05) years on top of the general professional experience required below (totaling at least 17 years of total experience);
• Languages: Proficiency (level C1) in English in both Speaking and Writing.

3.2. General Professional Experience (Minimum 12 years)

At least twelve (12) years of relevant professional experience in:

• Managing marketing or communication-related contracts, including contract administration, budget oversight, and compliance;
• Coordinating the implementation of public relations (PR) initiatives and media relations;
• Supervising and leading teams of marketing or communication experts and creative specialists.

3.3. Specific Professional Experience (Minimum 8 years)

At least eight (8) years of relevant professional experience in:

• Developing at least one (1) marketing concept, communication strategy, or dissemination and communication plan;
• Implementing at least one (1) awareness campaign in the last 3 years;
• Leading the creation of at least three (3) audio-visual products;
• Proven working experience with at least one (1) group of artists or Key Opinion Leaders (KOLs)/influencers relevant to specialized audiences in the last 3 years;
• Proven marketing or communication experience in Viet Nam is a must.

4. BENEFITS

• Executive compensation: Highly competitive salary package reflecting top-tier expertise and industry standards.
• Global exposure: Collaborative, multicultural environment alongside leading industry experts.
• Social impact: Opportunity to lead purpose-driven campaigns that shape public discourse and generate meaningful social value.
• Premium benefits: Comprehensive healthcare, extended leave, and annual company retreats/trips per company policy.

5. APPLICATION PACKAGE

• Other Candidate Information: Nationality, Age.
• How to Apply: Send applications directly to tranngan@taj.vn
• Email Subject: 

Application - Strategic Communication and Campaign Lead - [Your Full Name]

Required Documents:

• Updated CV (in English).
• Cover Letter.
• Copies of relevant academic degrees, professional certifications, and credentials.
• Portfolio showcasing key campaigns and measurable results.

TAJ Viet Nam sincerely appreciates your interest in this position. Due to the high volume of applications, only shortlisted candidates will be contacted